Julie St. John

06/2025 – present

FORD

Director, FCSD Analytics & AI

★ $100M EBIT target · BCG partnership

Executive sponsor for Ford's Parts Optimization AI transformation. Leading modernization of aftermarket pricing with AI-driven pricing intelligence and competitive analytics. Principal architect of Ford's emerging Unified Data Platform across the customer service Digital Solutions ecosystem.

02/2023 – 06/2025

FORD PRO

Director, Ford Pro Analytics & AI

★ Google-first stack · 10+ product teams

Technical Delivery Executive for ProTech — leading autonomous teams delivering AI-enabled analytics platforms powering Ford Pro's commercial strategy. Architected cloud-native ecosystems with ML, predictive modeling, and real-time data pipelines. Delivered enterprise-grade APIs, intelligent applications, and executive dashboards.

09/2016 – 02/2023

SUITECX

VP, Customer Product Success

★ Forrester Wave #1 · Acquired by QuestionPro

Led enterprise client strategy and retention for a global CX SaaS platform with >90% satisfaction. Owned product roadmap alignment with CTO. Advised Fortune 500 clients including Microsoft, Ford, Dexcom, and Delta Dental on data strategy, VOC analytics, and customer journey modeling.

2012 – present

P3RSUIT

Founder & Owner

◈ Founded 2012 · Enabling small businesses

P3rsuit provides technical solutions to enable small businesses — offering the talent of a full-service agency at a fraction of the cost. Services span consulting, website design & social marketing, search engine optimization, business architecture, analytics, API integrations, and data management. A team of two with deep roots in Detroit's data and digital scene since the 90s, leaving a trail of happy clients behind.

consultingweb designSEO analyticsAPI integrationsdata management business architecturesocial marketing

04/2010 – 08/2016

MRM//McCANN

VP & Engagement Director, Marketing Tech

★ Gartner best-in-class · $4M+ P&L · GM & ExxonMobil

Architected multinational data and analytics transformations across North America, Europe, and Asia. Led cross-continental teams (Detroit, New York, Hong Kong) building platforms integrating 60+ global data sources for 100+ stakeholders.

General Motors

Customer Data Modeling

Built a single consolidated definition of the GM customer with a global conceptual data model and business rules. Became the source of truth for all Data 360 integration projects — considered a breakthrough in how GM understands their customer.

Gartner recognized

General Motors

Business Process Modeling

Interviewed 30+ stakeholders to produce 10 validated business process diagrams and a pain point analysis of the vehicle configuration process end-to-end. Surfaced 30+ documented pain points for executive prioritization.

Best-in-class · Gartner

ExxonMobil & General Motors

Cross-Channel Dashboard Reporting

Built a custom database and secure dashboard for ExxonMobil's global sales metrics across Asia, Europe, Russia, and the US. GM commissioned the same — scaling to 100+ daily API calls and weekly Tableau reporting. Still active 10+ years later.

Active 10+ years

12/2008 – 03/2010

R*WORKS

Senior Technical Project Manager

★ 5–7 concurrent builds · $50K–$300K budgets

Provided executive oversight for large-scale web-based consumer and enterprise platforms, leading multi-disciplinary teams across concurrent client implementations and digital product launches. Partnered with the VP of IT and CFO to co-establish a Project Management Office (PMO), standardizing governance frameworks, work breakdown structures, and delivery methodologies. Led cross-functional teams spanning engineering, creative, QA, and analytics from concept through launch and sustained operations.

03/2005 – 11/2008

DIGITAS

Technology Manager, GM Global CRM

★ Top 5 Digitas achievement · Still in production

Partnered with GM's Global CRM leadership to architect foundational IT infrastructure for BRIC market expansion.

General Motors

Incentives Rules Engine & Web Services

Designed and delivered a custom API-driven Incentives Rules Engine, publishing real-time offers across all GM brand websites. Architected SQL database and pricing logic for the GM Red Tag Event, enabling dynamic national price reduction and automated VIN-level window sticker updates. Named one of Digitas' top five accomplishments in 2008 — still in production nearly two decades later.

~20 years in production

12/1999 – 02/2005

J. WALTER THOMPSON

Senior Data Analyst & Pipeline Engineer

★ Ford US & Mexico · Founded Team Detroit

Five years supporting Ford across the US and Mexico, progressing from Data Analyst to Pipeline Engineer. Leveraged SAS and SPSS to architect precision-targeted direct mail and email campaigns, engineering data requirements documentation for markets spanning the US, Canada, Puerto Rico, and Mexico. Later spearheaded development of Ford and Lincoln-Mercury's Lead Contact Management system using SQL and SOAP API — a groundbreaking JWT and Wunderman collaboration that laid the foundation for "Team Detroit," which evolved into GTB and ultimately VMLY&R.